Food and Fashion in Parma

Parma is the home of two of the most celebrated food products in recent time, Parmesan cheese and sweet ham.  Known as the capital of Italy’s food industry, it is similarly rich in cultural and artistic offerings.

As you would expect, however, food is the city’s chief lure.  Apart from the original ham and cheese offerings you would probably like to stock up on for giving to your friends back home, Parma food stores offer an impressive selection of salted pork delicacies, pasta and local wines.

Next to food, fashion should be the operative word for Parma’s visitors.  You need not wander with your car hire too far off from the city center, with fashion boutiques lining many of its streets.  It won’t be too difficult filling up your closet with a day’s worth of shopping along the stores at Via Garibaldi, Strada della Repubblica and via Mazzini.  The Fidenza Village, about 30 minutes behind the wheel of your car hire, should delight you with an unbelievable amount of marked-down shoes, clothes and bags from signature stylists’ older collections.